How Greece is becoming a magnet for luxury real estate – What buyers prefer

Greece is steadily emerging and gaining ground as an investment destination for international clients, members of the Greek diaspora, as well as domestic buyers seeking high-aesthetic and high-value properties, whether for personal use or as an investment, senior executives of BARNES International Realty stated during their visit to Athens.

Specifically, according to data released during an informational event on the prospects of the Greek market, Athens ranked 16th in the BARNES City Index for 2025, rising significantly from 33rd place in 2024. It was noted that there are prospects for Athens to soon enter the top ten.

At the same time, Athens, along with the Greek islands, is included for the first time among emerging investment options, jointly ranking 11th. This development confirms Greece’s new momentum in the luxury real estate sector, both as an urban center and as a tourist and investment destination. As Ms. Mitsotaki highlighted, the company’s clientele and foreign high-net-worth buyers do not necessarily seek only high-value properties, but also smaller ones that suit their aesthetic. She mentioned examples ranging from a €17 million property in Skiathos to a €150,000 holiday home in Karpathos.

Since 2019, BARNES Greece has increased its revenue nearly sixfold, reflecting steady demand and market recovery. Greece remains an attractive destination mainly due to the Golden Visa program, the tax regime for non-domiciled residents (non-Dom), and favorable tax treatment for foreign retirees. Half of the buyers are international, motivated by lifestyle, investment, and ties to their heritage.

From million-euro properties to those around €100,000 targeted by buyers
The most sought-after properties include