Ceconomy enters talks with China’s JD.com for potential takeover
German electronics retailer Ceconomy, which operates MediaMarkt and Saturn brands, is engaged in advanced talks with Chinese e-commerce company JD.com over a possible voluntary public takeover.
JD.com is contemplating a cash offer of €4.60 per ordinary share, compliant with the German Securities Acquisition and Takeover Act, according to Ceconomy’s statement of 24 July 2025.
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No binding agreements have yet been reached, and it remains uncertain whether a formal takeover offer will proceed.
The Chinese company disclosed its interest in a potential deal towards the end of 2023.
Reuters reports that a proposed transaction could value the company at approximately €2.2bn ($2.59bn).
Ceconomy’s largest shareholder is the Kellerhals family, while the Haniel family owns 17%.
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By GlobalDataMeridian, Beisheim and Freenet hold smaller stakes. 36.3% of Ceconomy’s shares are freely traded.
MediaMarkt and Saturn manage 1,030 stores across multiple European countries and employ 50,000 staff, as of 30 September 2024. The brands also operate a major online electronics retail platform.
In the 2023/24 financial year, Ceconomy recorded total sales of €22.4bn, of which €5.1bn were online.
According to Bloomberg, JD.com logistics division’s delivery network could enhance the operations of Ceconomy’s physical retail outlets.
In the first quarter of 2025, JD.com reported net revenues of $41.5bn and net income attributable to the company’s ordinary shareholders of $1.5bn.
The Chinese company launched an export-to-domestic sales programme in April, 2025, with plans “to procure no less than 200bn yuan worth of export-oriented goods for domestic sales”.
In August 2024, Walmart sold its stake in JD.com to raise $3.74bn, a term sheet seen by Reuters has revealed.
The decision was part of the US retailer’s strategy to focus on its own operations within China. Walmart sold 144.5 million American depositary shares priced between $24.85 and $25.85.
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