Shopify Inc. (SHOP) Launches AI Store Builder for Merchants as Part of Latest Updates

On Wednesday, Shopify Inc. (NASDAQ:SHOP) rolled out a series of new AI-powered features designed to enhance customer experience. These included the “AI Store Builder” to help merchants quickly set up online storefronts using descriptive keywords.

While the company has launched several AI tools in the past, this is the first integrated feature that fully automates the website creation process. The AI Store Builder uses a single prompt to generate three store layouts with text and images, simplifying the onboarding process for merchants designing their online presence.

Vanessa Lee, Vice President of Product at Shopify Inc. (NASDAQ:SHOP) stated the following on the AI Store Builder:

"Instead of just having a merchant click and drag and fill out text fields on how they want their site to look - which can be really daunting for some - we thought why not ask them more open-ended questions and set up their store in the best likeness we can imagine, using AI.”

An enthusiastic customer completing a purchase and receiving an order confirmation via one of the companies online sales channels.

Shopify Inc. (NASDAQ:SHOP) also introduced ‘Horizon’, a theme foundation that allows users to create and customize their storefronts by using preset designs or generating their own from scratch. Additionally, the company also levelled up ‘Sidekick’. It can now solve more complex problems when users ask questions through voice or chat.

These recent updates are part of Shopify Inc. (NASDAQ:SHOP)’s broader push into artificial intelligence to draw more merchants to its platform.

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Disclosure: None.